The following content is translated from Chinese source by machine translation without post-editing.
This summer, both our country and the world have experienced unprecedented high temperatures. Under high temperatures, portable air conditioners usher in new development opportunities. Zero Breeze was founded in the United States in 2014. It is a typical American internet celebrity camping air conditioner brand. After recommendation from old customers, TalkingChina established a translation cooperation relationship with Zero Breeze in May 2023.
Zero Breeze is an outdoor appliance brand originated from overseas crowdfunding. It has developed the world’s first outdoor portable air conditioner based on military-grade refrigeration technology. Its product Mark 2 AC also has ultra-fast cooling, normal cooling, sleep mode, fan mode, etc. The modes are optional to adapt to different scenarios and needs, and the running time can reach 3-8 hours.
In terms of marketing, Zero Breeze first gained funding and market attention through a crowdfunding campaign. Later, in the traffic pool construction stage, they used the segmentation circle of workers with persistent high temperatures as the entry point for communication, shot product videos through multiple summer usage scenarios in the United States, and used off-site communication to stimulate potential user demand. They attract users’ attention by displaying the visual image of “product + people”, and provide discounts of up to 15% on independent sites to increase conversion rates. This series of initiatives is dedicated to creating a new product category for outdoor air conditioners.
This time, TalkingChina mainly provided translation, proofreading, dubbing and other services for Zero Breeze’s Japanese official website, promotional copywriting and videos. TalkingChina special product, English and foreign mother tongue translation, in addition to the common target languages such as Japanese, Korean, German, French, Spanish, Arabic, Portuguese, and Russian, also covers Southeast Asia, Eastern Europe, the Middle East, Northern Europe, South America and other international or regions. There are more than 60 minor languages, and all language pairs use native translators of the target language to ensure that the translations are pure and authentic and in line with the reading habits and cultural customs of readers in the target language country.
In the future cooperation process, TalkingChina is willing to serve customers with better language solutions and help customers explore the global market.
Post time: Sep-22-2023