The following content is translated from Chinese source by machine translation without post-editing.
Last Saturday, February 15th, Joanna from TalkingChina Translation Shenzhen Branch participated in an offline event for about 50 people in Futian, with the theme of "How Entrepreneurs Can Improve Cross Cultural Communication Skills in the Wave of Going Global". The following is a brief review of the event.
How can entrepreneurs enhance their cross-cultural communication skills amidst the wave of going global-- Language is an important component and carrier of culture. As a member of the language service industry, it is important to see what entrepreneurs or professionals in Shenzhen who are going abroad think and do.
Sandy Kong was born in mainland China and later grew up and received education in Hong Kong. From her first Silicon Valley holiday internship to managing Filipino employees in the early stages of entrepreneurship, and now responsible for AI notebook products for 10 years, she shared several cross-cultural communication experiences:
In addition to objective differences such as time difference and local culture that need to be overcome,
1.Face to face is the best way to communicate with people from any culture;
2. Professional attitude - Regardless of what the product or service is or what stage it is in, always maintain a professional attitude;
3. Building trust: The fastest way is through social media, such as overseas users using LinkedIn. If both parties have mutual friends or if our service has recommenders, they will quickly gain the trust of others;
4.If misunderstandings arise during communication, the solution is to maintain an open mind, put oneself in others' shoes, communicate actively, and especially not assume others. It is better to be direct.
Yingdao is a tool to improve the efficiency of enterprise overseas operations. Its South China regional manager, Su Fang, has 16 years of sales experience and shared that when facing different target customers, the cultural support of the enterprise guides oneself like a lighthouse.
BD Cecilia from Lukeson Intelligence mentioned that her study abroad experience has increased her confidence and ability in expanding her overseas business, which was originally introverted. Customers in different regions tend to have different communication styles. For example, European customers will learn about the company and products through the official website and then decide whether to consult, while Asian customers tend to prefer direct communication.
After the guest sharing, the salon session was divided into three groups, allowing for more face-to-face communication.
It's a pleasure to meet a group of young people, including English graduate students from Shenzhen University, industry researchers planning to expand into the Vietnamese market, founders of study tours targeting the Middle East, language enthusiasts who enjoy working in the cross-border payment industry and have started self-learning Spanish, and more. Everyone thinks that although in the era of AI, technological iteration is fast and seemingly omnipotent, in language and cultural exchanges, everyone hopes to have more strength rather than being completely constrained by AI. Everyone needs to think about which niche field they can occupy a place in.
Post time: Feb-25-2025